ChoiceCraftTHOUGHTFULLY CRAFTED APPLICATIONS.
Admissions strategy by Rohan Bhatia

Clarity. Positioning. Admits.

I am not building an agency. I work with a small number of applicants each cycle — closely, start to finish. Not for you, with you.
If we’re a fit, you’ll know on the first call.

Real ownership No ghost-written essays AI won't pick your program
Editorial collage of three students reading and thinking
The ChoiceCraft Method
/ 03
01
Clarity Call
02
Define the Fit
03
Build the Application
Fewer applications. Better decisions.
The Approach

Three stages. Built around you, not a template.

Everything we build is yours — just sharper, clearer, and intentional.

Stage 01

What actually matters

We cut through the noise of rankings, opinions, and expectations. Our focus is only on what you want.

Stage 02

Your story

We sharpen your story until it can survive a 30-second skim and reward a 30-minute read.

Stage 03

Applications that work

What you submit feels intentional and unmistakably yours.

Why work with me

I'm not your average education consultant.

Most consultants will work for you — they'll polish your essays, pick your schools, and hand you a tidy package. I'd rather work with you. Your applications should sound like you, your choices should be ones you can defend, and your story should be one you actually own.

Don’t let someone else’s idea of “realistic” define your ceiling. I’ve seen too many students shrink their ambitions before they even apply. I didn’t. I applied anyway. I got in anyway. If you want to aim for the top — do it. My job isn’t to talk you down. It’s to help you show up with an application that’s impossible to ignore.

Most consultants
Me
Write your essays for you
Coach you to write essays only you could write
Push as many schools as possible
Build a tight, defensible school list
100+ clients per cycle
≤ 5 students. I know your story cold.
You become a case file
You become a collaborator

We won't use AI to tell you which program to apply to. Apply for the one you actually want to go toward. We only use AI to strengthen the application you've already chosen.

We won't use AI to tell you which program to apply to. Apply for the one you actually want to go toward. We only use AI to strengthen the application you've already chosen.

Let's talk

Start with a conversation, not a contract.

Pick the path that feels right. Either way, you'll hear from me personally — usually within 48 hours.

A free clarity call
30 minutes. We'll talk about where you are, where you want to be, and whether I can help.
No-pressure follow-ups
I'll never chase you. If we're a fit, you'll feel it. If not, I'll point you somewhere that is.
Honest answers
Including the ones you don't want to hear. Especially those.

I reply personally. No mailing lists, no auto-responders.